Space Literacy Foundation's Mission

Jay Wittner

Executive Director, Space Literacy Foundation

Abstract

The mission of the Space Literacy Foundation (SLF) is to help the various space related organizations achieve their goals by: providing them with next-generation internet marketing and communications tools, helping them with development of their marketing and educational messages, and building synergistic relationships between various types of organizations.

The organizations will receive access to a high end suite of internet based video marketing and communication tools that will enable them to communicate with their members and the public in an entirely new way. These tools will include: video email, campaign video email, next-generation tools to embed video into their websites, screen share technology to facilitate collaboration, and their own TV show on the internet (including power point slides and two way text chat).

In addition to several forms of tech support, the entities will have access to a video library filled with content to assist them. There will be videos to help them learn how to operate the various internet tools. There will be a series of videos dedicated to each entity type (planetarium, aerospace engineering program, etc.) showing them how the tools can be used in support of their specific missions.

There will be videos portraying an array of educational and marketing messages from which they can pick. In addition there will be interactive internet TV shows every week where they can ask questions in real time. These internet TV shows will include live interviews and video reviews of experts and books relevant to planetariums, science museums, and other space organizations.

Presented at ISDC 2011 - Huntsville. Paper and presentation charts are not available.